Film Marketing Research

•  Film marketing is basically a verb to describe how companies promote their films and they do this in numerous different ways. some of these ways are, advertising on a huge billboard that people and cars can see when they are travelling another similar way is on public transportation like on buses so that everyone on roads and streets can see it.

• A film poster is a big piece of paper advertising a film and it is stuck around places where people can see it. it includes, the name of the film, the cover that would usually appear on the front of the disc case. it includes the name of the actors and/or actresses in it and maybe their faces an example of a filmposter would be the following...

• a film trailer is a type of advertisement and it is something you would normally see on tv and it is basically a collection of small snipets and clips from the new movie a company is advertising and it normally has a voiceover during the trailer saying stuff about the film. it includes information about when the film is out, what it is basically about and the actors and/or actresses in the film. A recent film trailer i have seen was the new spiderman

lynx advert

Advertising mark scheme

A: Wording and images are CREATIVE and EXTREMELY APPEALING to aSPECIFIC audience. The final product is EXTREMELY APPROPRIATE andPROFESSIONAL and shows an EXCELLENT LEVEL OF TECHNICAL SKILL.The audience know EXACTLY WHAT TO EXPECT from the product. MANY CONVENTIONS have been used

B: Wording and images are IMAGINATIVE and MOSTLY APPEALING to aSPECIFIC audience. The final product is VERY APPROPRIATE and MOSTLY PROFESSIONAL, and shows a VERY GOOD LEVEL OF TECHNICAL SKILL.The audience have a GOOD IDEA OF WHAT TO EXPECT from the product.MANY CONVENTIONS have been used.

C: Wording and images show SOME IMAGINATION and have SOME APPEAL to aSPECIFIC audience. The final product is MOSTLY APPROPRIATE and shows aGOOD LEVEL OF TECHNICAL SKILL. The audience have SOME IDEA OF WHAT TO EXPECT from the product. SOME CONVENTIONS have been used.

D: Wording and images show UNDERSTANDING of the product and TRIES TO APPEAL to an audience although perhaps unsuccessfully. The final product isQUITE APPROPRIATE and shows a BASIC LEVEL OF TECHNICAL SKILLS. The audience have SOME IDEA OF WHAT TO EXPECT from the product. SOME CONVENTIONS have been used.

E: Wording and images show SOME UNDERSTANDING of the product but haveLITTLE APPEAL to the audience. The final product is only PARTLY APPROPRIATE and shows LITTLE TECHNICAL SKILL. The audience haveLITTLE IDEA OF WHAT TO EXPECT from the product. VERY FEW CONVENTIONS have been used, IF ANY.