Film Marketing Research

•  Film marketing is basically a verb to describe how companies promote their films and they do this in numerous different ways. some of these ways are, advertising on a huge billboard that people and cars can see when they are travelling another similar way is on public transportation like on buses so that everyone on roads and streets can see it.

• A film poster is a big piece of paper advertising a film and it is stuck around places where people can see it. it includes, the name of the film, the cover that would usually appear on the front of the disc case. it includes the name of the actors and/or actresses in it and maybe their faces an example of a filmposter would be the following...

• a film trailer is a type of advertisement and it is something you would normally see on tv and it is basically a collection of small snipets and clips from the new movie a company is advertising and it normally has a voiceover during the trailer saying stuff about the film. it includes information about when the film is out, what it is basically about and the actors and/or actresses in the film. A recent film trailer i have seen was the new spiderman

lynx advert

Advertising mark scheme

A: Wording and images are CREATIVE and EXTREMELY APPEALING to aSPECIFIC audience. The final product is EXTREMELY APPROPRIATE andPROFESSIONAL and shows an EXCELLENT LEVEL OF TECHNICAL SKILL.The audience know EXACTLY WHAT TO EXPECT from the product. MANY CONVENTIONS have been used

B: Wording and images are IMAGINATIVE and MOSTLY APPEALING to aSPECIFIC audience. The final product is VERY APPROPRIATE and MOSTLY PROFESSIONAL, and shows a VERY GOOD LEVEL OF TECHNICAL SKILL.The audience have a GOOD IDEA OF WHAT TO EXPECT from the product.MANY CONVENTIONS have been used.

C: Wording and images show SOME IMAGINATION and have SOME APPEAL to aSPECIFIC audience. The final product is MOSTLY APPROPRIATE and shows aGOOD LEVEL OF TECHNICAL SKILL. The audience have SOME IDEA OF WHAT TO EXPECT from the product. SOME CONVENTIONS have been used.

D: Wording and images show UNDERSTANDING of the product and TRIES TO APPEAL to an audience although perhaps unsuccessfully. The final product isQUITE APPROPRIATE and shows a BASIC LEVEL OF TECHNICAL SKILLS. The audience have SOME IDEA OF WHAT TO EXPECT from the product. SOME CONVENTIONS have been used.

E: Wording and images show SOME UNDERSTANDING of the product but haveLITTLE APPEAL to the audience. The final product is only PARTLY APPROPRIATE and shows LITTLE TECHNICAL SKILL. The audience haveLITTLE IDEA OF WHAT TO EXPECT from the product. VERY FEW CONVENTIONS have been used, IF ANY.

History of advertising

1. The first advert to be shown in the UK was an advert for S.R. Toothpaste on September 22, 1955 on the ITV network

2.The current record price for an advert shown on british television is £250,000 for a 30 second slot during the hit tv show of britains got talent.

3. British TV advertising is cheaper because as the United Kingdom has a much lower population (63 million) compared to the US (310 million). So if you adjusted the £250,000 figure into American terms, the population being 5 times bigger and the exchange rate, this figure would become $2million, much closer to the US Superbowl figure.

4. Digital TV recorders and sky+ and TiVo have an effect on the world of advertising because it allows users to skip these adverts meaning that they dont see it and that causes people to be less aware of a certain product which causes sales of that particular product to go down.

5. product placement is a form of advertising in which branded products and services are noticeable within a drama production with large audiences for example, chevrolet pay the massive hit movie transformers to have Chevrolet's cars to be shown in the movie and to be used in the actual movie.

6. On the 1st August 1965 advertising tobacco based products became illegal.

7. The most expensive advert ever was the advert from Guiness beer and it cost £10m

8. The cheapest advert ever was an advert by doritos and it only cost £6.50 to make.

9. Some of my favourite adverts that i personally like is the skoda yeti advert where they make a whole skoda out of cake. another one of my favourite adverts is the most expensive one by guiness where they make a massive domino effect using all sorts of diffeent things such a paint cans, cars, oil barrels etc.

wayne rooney ad

                                             From This...                                          To This!! 

my wayne rooney advert

How I Am Going To Be Marked

Media Level Ladder

A stereotypical view on teenagers

A lot of people in the world judge on every single teenager on the base of a single group of people whose actions are unacceptable and these actions which are seen by adults judge teenagers upon this group of people and these actions. These people are known as stereotypes; they assume that every teenager they see is a thug who carries knives and wears a hoodie and does drugs but these people are wrong.

Section 1- Television

in programmes such as Eastenders teenagers are portrayed in a bad way. in one of the story lines, one of the characters named Billie Jackson was part of a gang and did drugs and drank underage, this made the general public think that all kids do this and in the end he drank himself to death.

-Billie jackson

it also may occur in other programmes that i had not come across my mind but they portray teenagers as being thugs and really we are not because the teenagers that have demolished our reputation to the outside community are just a very small minority, most of us are quite decent and do not cause chaos. also in the television programme Waterloo Road it shows that teenagers dress inappropriately and do not follow rules and joyride and cause chaos and trouble which lowers the standards and expectations of teenagers and the general public. like the character Finn Sharkey who is a rebel at the start of his job on waterloo road, he joyrides, drinks and is an all round terror and this proves to the general public an untrue truth that all teens cause chaos.

 

Section 2- Film

In films especially, teenagers are, yet again, spoiled in the eyes of the general public. for example, a movie called adulthood and kidulthood  who trash the reputation of the teenagers of today by showing the actions of those who are rude, roudy, cause chaos and dont give a care in the world. there is this one character in kidulthood and adulthood named sam, he is the worst because he is portrayed as the worst, he drinks takes drugs, swears, is roudy, causes chaos, at he end of the film, he ends up killing someone with a baseball bat and goes to jail for 6 years.

this shows the very small minority of the people who actually act like this and do take drugs. for example, it shows a group of teenagers causing trouble in school and starting fights when really nothing like that ever happens in my school or in any other school that i no of.

- sam (Noel Clarke)

Section 3- News

In recent news of the riots put a massive stain on the reputation of the teenagers of today as it showed that all teenagers cause trouble and act very inappropriately. as seen on television, the majority of the people who did take part in the riots were teens and that shows the people of the general public to stay away from us teens and to be aware because we can cause a lot of trouble apparently. Like on the buses i've had dirty looks from the people on the buses and the bus drivers give us dirty looks and act rude against us which is hurtful because we are not he ones who caused this but what they have seen on the news tells them it is all of us.

-London Riots

Section 4- Conclusion

what i have found out is that us teenagers are portrayed in a terrible way to the public and that is why we have to act strong and behave like good citizens. in tv shows and the media we are shown as terrible thugs who smoke, do drugs, fight and cause chaos but that is not us. in shows it shows that teenagers do terrible things like this and that is why the public think we innocent teens do this when really we dont.

 By Moshin Tayub

News Corporation

News Corporation, also known as news corp., is an American media company and is the world’s second largest media company as of 2011. And the third largest in entertainment but remains the largest broadcaster. The company’s chairman is Rupert Murdoch and was founded in 1979 which means it is still a fairly new company.

News Corporation is a publicly traded company listed on the NASDAQ, with secondary listings on the Australian Securities Exchange. Formerly incorporated in South Australia, the company was re-incorporated under Delaware General Corporation Law after a majority of shareholders approved the move on 12 November 2004. At present, News Corporation is headquartered at 1211 Avenue of the Americas, in New York City, in the newer 1960s–1970s corridor of the Rockefeller Centre complex.

News corp. grew  and expanded by hitting the British papers and then expanded to china and japan.

News Corp. mainly operates in the newspapers and in the entertainment section like movies and advertisements.

The different companies that news corp. owns are, Cable: Fox Business Channel, Fox Movie Channel, Fox News Channel, Fox College Sports, Fox Regional Sports Networks (16 owned and operated), Fox Sports En Espanol, Fox Sports Net, Fox Soccer Channel, Fox Reality, Premier Media Group (Australia 50%), Premium Movie Partnership (Australia 20%), Cine Canal (Latin America 23%), Telecine (Latin America 13%), FUEL TV, FX, FX HD, National Geographic Channel (US 67% and Worldwide 52%), National Geographic Channel HD, SPEED Channel, SPEED HD, Big Ten Network & Big Ten Network HD (49%), Premier Media Group (Australia 50%).

News corp was recently in the news of summer 2011 because of the allegations of the use of phone-hacking which proved to be true. The company used this tactic to dig deep in the lifes of celebrities or the government.

help on work??

Why i chose media studies

i chose media studies as a GCSE rather than art, drama or music because i have done all of those before an d i hadnt tried media studies before and i wanted to see. i have a lot of knowledge on the media. also o am thinking of taking up a job in the media as i am a good camera man and i am very creative!!!







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My Media Interests

Favourite movie: final destination, saw, a-team, fast and furious, captain america, apollo 18,james bond, Rocky!!!!, green street, inbetweeners.

favourite books : NONE

favourite places: america, australia, turkey, france, italy, spain, portugal.

favourite games: Call of duty!!!!!, gears of war, FIFA!!!!, pga tour 12, smackdown vs raw, assassins creed.

Favourite shows: Eastenders, TWEENIES!!!, simpsons, the middle, hustle, the fresh prince of bel air, kenan & Kel

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